What is Magento?

Welcome to our site and we'll try to explain what is the Magento system in this article. Also, we will show its main characteristics.

The Magento e-commerce control system is new, but has become very popular in the area of web project development. But mainly, it's used for building online stores. It is a multi-functional and useful, but a bit difficult for the development. It is based on Zend PHP. Since 2011, Magento has become the most popular system in the area of Internet technologies and also is purchased at today's time. A lot of well-known online stores are based on Magento.

To install the system you need to have Windows, UNIX-like, or Mac OS X operating system, PHP 5.2.x or 5.3.x, RAM with not less than 512 MB and the processor with a frequency of greater than 1 GHz.

Let's review basic functions of the Magento.

First of all, this system is very versatile and extensive. You can manage multiple online stores with it from a single administrative panel. It contains a software interface that enables you to make connection to other software. Also, it supports the language and currency detection basing on the user's location. It's possible to adjusts addresses for web - sites. Also here you can easily set pricing models, seasonal and volume discounts, resize images and watermarks. You can connect delivery models directly to your store using popular courier services. Wou can effortlessly install reliable payment systems on your Internet project. Magento provides good ability for seeing orders and product availability reports. The look of your online store can be customized with already selected or created theme.

When using this system, such issues might be discovered:

- modular system may seem like a disadvantage, because when you change the theme it may be needed to modify the files in multiple directories;

- more complex than other open source systems;

- designers definitely need to be familiar with at least the basic web concepts, such as CSS, HTML, PHP, XML;

- the main disadvantage is that the documentation for this system is virtually absent.

The external display of your online Magento store can be created by using the theme. Templates can be absolutely varied with different blocks and design. You will need to install the one that fits your requirements and design ideas. Templates define how the blocks are visible on the screen, determine which of them are distributed on the main page and what has to be combined into files. They also contain resource files (images, scripts, CSS, etc.). Magento can be distinguished from other content management systems by the inheritance feature. Standard Magento themes are all derived from a single base.

Now, let's review the possibilities of the management side of this system:

Accountability - the ability to create reports by different classifications: sales reports, marked goods, shopping cart, reviews, search and tags.

Marketing opportunities - setting prices, discounts, coupons and setting the sales organization.

Ability to set import and export operations, set access control and customer groups.

Goods and directories - you can assign certain attributes to your products or groups and sort them.

Tax rates - if you want you can create a class of tax. They can be distinguished by wholesale or normal classes. Tax rules are selected, respectively, by the user's localization settings.

You can also configure the system to offer users additional goods or related products. Or set up communication with customers via e-mail or mailing list. Deliver goods to multiple addresses. Also there are abilities to compare products and use filtering, include customer reviews for products. In addition, users can create their wish list, vote in polls and store their user accounts.

From the financial point of view, you are allowed to keep records in a currency that is right for you, and local currency for the user will be shown on the Internet page of the store. You can assign different prices or currencies for various groups, set a daily update for foreign exchange rates and there is ability to select the currency by the buyer.

If we look at the search engine optimization in the Magento, we may see that it gives you control over the HTML layout. Also, allows you to create a unique description, keywords meta - tags. You can set URL address for each product page. There is ability to control the heading Title of any page. Magento can automatically create a site map for search engines.

As conclusion, we are introduced you a new and popular content management system called Magento. We have reviewed all of its features, main components, advantages and disadvantages. Also, we have shown aspects of online shopping web site development. The system could easily take first place in the industry of eCommerce development in the near future.

Best regards, DYAMAR Engineering.

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